The producers who create these beats may not be as glamorous as the rappers who spit over them (at least, most of the time), but they are equally important. Great production can make even the most objectionable or cheesy lyrics sound great. But very few bars would be as memorable if not for the music that accompanies them. Rap lyrics pop into our heads at inappropriate times, end up as our yearbook quotes, and work their way into our everyday conversations.
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